"a deliciously dark, full-bodied and rich 'chocolate' malted brew "
The Legendary Hobgoblin Strong Dark Ale
It was in a shadowy corner of the
old maltings in Witney that the first gurgle was heard: a delicious, dark,
rich ale pouring from the cask.
A local landlord had commissioned a special brew to celebrate his
daughter's wedding. Our founder, the late Chris Moss, God rest his soul,
created the ale of his life - a dark, rich, and mysterious brew. What to
call it though? Too much was brewed for the wedding, so a firkin of our
still nameless beer was sold to a local grog shop. It went down so well,
more was called for the very next day.
Chris dutifully delivered another firkin, and was stopped aghast in his
tracks. What sight beheld him? A drawing of a Hobgoblin and the name had
magically appeared on the beer. Was it the wanderer of the night? Was
mischief afoot? Perhaps, under his gaze, a lay artist serving at the
counter was so charmed with the ale, he'd been compelled to depict the
character of the brew in a drawing.
From that day hence, customers would ask for The "Hobgoblin" beer, and
the legendary ale was born.
Beware The Hobgoblin . . . He may work his magic on you . . .
Hobgoblin – Tasting Note
5.2% ABV 500ml bottle, 5.0% ABV in cask
Hobgoblin is a powerful full-bodied copper red, well-balanced
brew. Strong in roasted malt with a moderate hoppy bitterness and slight
fruity character that lasts through to the end.
Head Brewer, Jeremy Moss, has produced a full chocolate malt flavour
beer by the addition of a small proportion of crystal malt and the use of
Fuggles hops blended with Styrian Goldings hops. The ruby red coloured
Hobgoblin is full-bodied and has a delicious chocolate toffee malt flavour
balanced with a rounded moderate bitterness and an overall fruity
character.
The Original
Commissioned Artwork for The Hobgoblin was produced for Wychwood
Brewery by Ed Org.
Various adaptations of the Original Hobgoblin have evolved the
character into his depiction today.
"What's The Matter Lagerboy, afraid you might taste something?"
The Hobgoblin advertising campaign, "What's the Matter
Lagerboy", was launched in Spring 2003, and has become a phenomenon. We
are delighted with the reaction from publicans and consumers alike to this
and subsequent campaigns.
Lagerboy merchandise, including posters, mugs and T-shirts, is
now available from our online store.
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